Michelob is a brand of beers produced by the Anheuser-Busch brewery. The first beer in the range is a 5% abv pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs".
The brand was named after Michelob, a Bohemian village near Saaz, in the region famous for its Saaz hops. After 1918, these places were renamed to Czech names, Měcholupy (okres Louny) and Zatec.
In 1961, a method was devised by the Anheuser-Busch brewmasters to produce a pasteurized version of Michelob which did not diminish flavor beyond acceptable levels. This allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans as well in 1966.
In response to an emerging demand for low-calorie beers, the company introduced Michelob Light in 1978. Another version, Michelob Classic Dark, was made available in 1981. This last was originally available only in kegs. The bottled version of this beer was introduced three years later.
In 1991, Michelob Golden Draft was introduced to compete against the highly successful Miller Genuine Draft. Anheuser-Busch's advertising campaign for the Golden Draft line has been negligible, preferring to rely on word of mouth. Michelob Golden Draft Light was released simultaneously and is currently the best selling beer in Minnesota. Michelob Golden Draft is mainly a regional beer in the Midwest, where sales of Miller Genuine Draft often outsell Anheuser-Busch products, most notably in Wisconsin, Minnesota, and the Dakotas.
1997 saw the introduction of several specialty beers under the Michelob marque. These include:
Michelob Amber Bock
Michelob Honey Lager
Michelob Pale Ale
Michelob Pumpkin Spice Ale
Michelob Winter's Bourbon Cask Ale
From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob Amber Bock) have subsequently gone into larger production, while others have not (Marzen is still only available in the sampler pack). The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include:
Michelob Bavarian Wheat (summer)
Michelob Marzen (fall)
Michelob Porter (winter)
Michelob Pale Ale (spring)
The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.
Michelob: 5 % alcohol, 155 calories, 13.3 carbs
Michelob Golden Draft: 4.7 % alcohol, 152 calories, 14.1 carbs
Michelob Golden Draft Light: 4.3 % alcohol, 110 calories, 7 carbs
Michelob Ultra: 4.2 % alcohol, 95 calories, 2.6 carbs
Michelob Ultra Amber: 5 % alcohol, 114 calories, 3.7g carbs, 1.2g protein
Michelob: ULTRA Lime Cactus A fruit-infused light pilsner with natural lime flavor and a floral essence derived from the cactus.
Michelob: ULTRA Pomegranate Raspberry A pilsner with a berry aroma, raspberry flavor, and a hint of pomegranate.
Michelob: ULTRA Tuscan Orange Grapefruit A pilsner with fresh juicy orange notes and a slight pink-grapefruit finish.
All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.